The holidays are a wonderful time of year for small businesses. Customers are in a giving mood and are more likely to support local businesses that they love. If you want to make the most of the holiday season, check out these marketing tips from the Red Oak Area Chamber of Commerce to help your small business stand out.

Offer Interactive Content

One great way to get customers engaged with your brand during the holidays is to post interactive content. This could be anything from a festive quiz or poll to a holiday-themed video or graphic. Customers will appreciate the chance to interact with your brand in a fun and festive way. Plus, you can use the results of your quiz or poll to inform your future marketing efforts.

Run Giveaways or Contests

Everyone loves a good giveaway or contest, especially during the holidays. This is a great way to get customers to interact with your brand and generate some excitement around your products or services. Just be sure to choose prizes that will appeal to your target audience.

Make a Gift Guide

If you’re struggling to come up with gift ideas for your loved ones, chances are others are too. Why not create a gift guide on your blog or social media channels featuring some of your favorite products or services? You can create one as a PDF –  here are the steps to convert PDF to jpeg with a converter for sharing. Not only will this help customers with their holiday shopping, but it will also promote your business at the same time.

Add Holiday Packaging

Make sure your packaging is ready for the holidays. Choose festive wrapping paper, ribbons, and boxes to make your products look extra special under the tree. You can even include holiday-themed cards with each purchase. Your customers will appreciate the extra effort, and it will make them more likely to purchase from you again in the future.

Engage Customers with Social Media

Social media is a great way to connect with customers during the holidays (and all year round). Wish them a happy holiday season, share festive photos and videos, and let them know about any special deals or promotions you’re running. Make sure to respond quickly to any questions or concerns they have no one wants to wait days for customer service during the busy holiday season!

Host a Holiday Event

Invite customers to your store or office for a special holiday event! This could be anything from an open house with refreshments to a meet-and-greet with Santa Claus himself. Hosting an event is a great way to show customers that you appreciate their business and get them excited about shopping with you during the holiday season.

Support a Local Charity

The holidays are all about giving back, so why not choose a local charity to support? You could host a donation drive, collect items at your events, or simply make a monetary donation. Promote your charity efforts on social media using hashtags and tagging relevant organizations you never know who might see it and want to get involved with as well! Not only will this make you feel good, but it will also make potential customers see you as a business that cares about more than just profits.

Reward Your Loyal Customers

This is the perfect time of year to show loyal customers how much you appreciate their business! Send out holiday cards (bonus points if they’re handmade), offer exclusive discounts and deals, or throw a holiday party just for them. They’ll feel appreciated, which will make them more likely to continue doing business with you in the future.

Joint Market with Other Businesses     

The holidays are also a great time to partner up with other businesses in your community, after all, there’s strength in numbers! You could team up for joint marketing efforts (think co-branded ads and social media posts), host events together, or simply share each other’s discounts and promotions with your respective audiences. Working together is a win-win for everyone involved!  

The holidays are an important time of year for small businesses and there are plenty of ways to make the most of it! From posting interactive content and hosting special events to partnering with other businesses and supporting local charities, there are limitless possibilities when it comes to marketing during this festive time of year. So get creative, have fun, and Happy Holidays!

Connect with and learn from other local business leaders by joining the Red Oak Area Chamber of Commerce.